Tech Jargon Doesn’t Work


There are numerous IT firms out there that praises their prestigious existence, as a “tech” company.

Which is great!  The only problem is, most of them tend to forget one important thing… to connect with their customers.

Call me old school, but it’s nice to still have a personal touch in today’s technology driven society.

As an IT Consultant, I’ve learned the hard way, how important communicating with people, really is.  Sure I work with computers all the time, and that’s the service I deliver.  However, I realized that the real business is the “people business”.

But I didn’t get it at first.

I was like most companies….going on and on, giving “tech talk” to showcase my knowledge on the subject of IT.  I thought this was how it’s done… my customers my level of knowledge and they’ll come running, every time.

They were running, just in the opposite direction.

What I didn’t realize was that I was confusing and overwhelming people more than I was helping them.  It wasn’t until I started getting feedback from others, on not being able to understand me, that I started to tone it down.

Most IT firms will do exactly this.  Try and contact a well known IT firm in your area, and ask a basic question.  You’ll soon discover most of them sound like a talking dictionary of tech jargon.   You’ll be so overwhelmed, after the conversation that you’ll forget the reason you called in the first place.

I’m not knocking other IT companies at all.  In fact, I know exactly where they’re coming from.

After being told my language was more of a turn off to others, I started paying attention to what others wanted, and focusing on a few key areas:

  • Listening, more than I speak.
  • Understanding the pain points that others are experiencing.
  • Focusing on a solution to address and solve those pain points.
  • Communicating the solution in a digestible manner that’s easy to comprehend.

These key areas allowed me to connect with my clients, colleagues, and the public at large… it relates to IT.

This didn’t happen overnight, however.

I had to work on my communication skills for years.  As with most IT professionals, I had forgotten how to effectively communicate with real people.  Overtime, us IT guys/gals become so accustomed to working with computers, that our people skills deteriorates in the process, without even realizing it.

This is why I can say with confidence, most IT firms will inundate you with jargon and terminologies more than anything else.  I used to be that guy.

However, that’s no longer the case.

Understanding problems and providing a solution to those problems is the order in which I now operate.

See “how” we differ in our service delivery below.

Andrew Walker
IT Consultant